Co-Founder as a Service for Healthcare Solutions
Decoto joins your team in new markets and turns your healthcare solution into signed deals across Europe, the Americas, Asia-Pacific and the GCC.
15+ years in MedTech, markets on four continents, and a trusted local partner in every one of them.
Trusted by partners, clusters and institutions worldwide
The Decoto difference
Think of us as co-founders for your MedTech market entry. We bring senior commercial operators and trusted local partners into your team, taking ownership of go-to-market, distribution and your first deals.
Positioning, pricing and a clear entry plan tailored to each target market.
Regulatory, handled. We bring in vetted regulatory and reimbursement experts when you need them, so you stay focused on selling.
How it works
From first strategy to signed contracts, we stay until the deals are done. We report on every stage, so you always see where your market entry stands.
Meetings with buyers who fit your product.
Distributors and local partners committed to your product.
Your product in use at real clinical sites.
Signed contracts, then growth into new channels and markets.
Success stories
A few of the companies we have taken abroad, from first analysis to first customers, and what working with us feels like.
Client voice
“What I value especially is that we really connect on a very personal level. I’m actually working with humans, and Decoto was part of our team from the very beginning.”
What we do together
Digital diagnosticsSouth KoreaUnited States
Full US market entry for an AI-based dementia risk screening: market analysis, go-to-market strategy and direct introductions to US decision-makers through our partner network.
Neuroscience medical deviceAustriaUK, France, Germany, Italy
A complete go-to-market rebuild as strategic and operational partner: sales infrastructure, reimbursement strategy for Austria, branding, and coaching of the executive and sales teams.
MedTech manufacturingAustriaMexico and UAE
Mexico market entry preparation with our Guadalajara partner Pragmatec within the ICS DiGEM programme, plus on-site representation at MedTech World Dubai.
We work with internationalisation agencies such as ICS and with regional and EU programmes. Where your project qualifies, part of your market entry can be co-funded, and we help you check this early.
Where we operate
We only offer services in markets where we have active, trusted local partners. Choose a region to see who is on the ground.
Network and people
We curate and actively manage a network of local partners, clinicians, distributors and investors. Introductions are personal, and every relationship gives value back.
Human-centric by design
In the AI era, human connection matters more than ever. It is what sets us apart.
Trust opens the door, and business follows. We build it deliberately, one relationship at a time.
Every country does business in its own way. We understand the differences and connect people across them.
We invest in relationships for the long term, between people, companies and countries.
The Founders
We have spent years in MedTech and international business, and we know how deals get done. We take care of the business and the relationships, so you can focus on your technology and what you do best.
Leads market development and relationships, and shapes the company culture. 15+ years in international sales, business development and market entry.
alejandro@decoto.io
Leads systems, revenue, structure and governance. 15+ years of C-level management and finance, with long-standing ties to SMEs and industry clients.
guenter@decoto.io
Leads project management and execution. Advisor and venture co-founder on GTM execution, pipeline restructuring and cross-border partnerships in MedTech and life science.
sergio@decoto.io
Based in Tokyo, moving MedTech technology and deals between Asia and the US.
Press and events
A feature on our model in Austria's startup press, and the day our network met at the Red Bull Ring.
A profile of our network model, why human connection matters more in the AI era, and the team behind Decoto.
Read the article
Co-hosted with CESA and Reiter Racing: a curated day with people from elite sport, MedTech and venture capital, from lunch in the paddock to the race in the box.
The panel asked how medical innovation, proven in elite sport first, reaches the wider market. Voices from Human.technology Styria, Meadow Valley Capital, AVL Racetech, Know Center and OxiWear.
Part of our Peak Performance MedTech initiativeTell us where you want to grow. A first conversation is free and focused on your product and its potential.
Together, we’re more than the sum of our parts.