Market entry and sales for healthcare companies
We know how healthcare commercialisation works, especially in MedTech, and how it changes from one country to the next.
Trusted by partners, clusters and institutions worldwide
What we do
Pick the question you are asking today. Each step works on its own, and we do the work together with your team.
Step 1 · Prove it
Before you commit, we talk to the people who would buy, use, recommend, pay for and distribute your product.
From“Is the demand there real?”
ToA clear go or no-go, and the way in
Step 2 · Build it
We find distributors, clinical partners and buyers, open the doors through our network and sit at the table with you.
From“We have no partners there yet.”
ToPartners, pilots and first customers
Step 3 · Grow it
We represent your company in the market, under your name: meetings, follow-up and the pipeline, with local partners we trust.
From“It’s too early to hire there.”
ToA presence in the market, without a hire
Step 1 · Prove it
We work through your live deals with you, find what stalls them and fix it, from the pitch to the follow-up.
From“Everyone’s interested, no one signs.”
ToClosing more deals
Step 2 · Build it
We build the system with you: who to sell to, what to say, and a lead engine connected to your CRM.
From“Our sales depend on one or two people.”
ToA system that brings in leads
Step 3 · Grow it
Senior people from Decoto work as part of your sales team, in your name, from first contact to the negotiating table.
From“Our team has no time for new business.”
ToNew business moving, without a new hire
On every project
Every journey starts with a conversation with one of the founders.
Talk to a founderHow it works
We agree the results with you from the start and stay until they are in place. Weekly, transparent reporting means you always know what we do and where you stand.
With the buyers, clinicians and partners who decide.
Distributors and clinical partners, approached with you until they are on board.
Your product in use at real clinical sites.
Your first customers, then growth into new channels and markets.
Why clients choose us
In the AI era, human connection matters more than ever. It is what sets us apart.
“We are a spiritual company doing business.”
Trust, presence and honesty guide how we work, and the client’s interest comes before our own.
We promise what we can deliver, and we deliver it. You always know where you stand, and if something isn’t right for you, we tell you.
Buyers, clinicians, distributors, investors, payers and the people who decide. Your decisions rest on what people in the market tell us.
Since 2022 the Decoto network has connected healthcare companies, partners and decision makers across Asia, Europe and the Americas.
Meet the networkWe work out the plan with you, then carry it out with you: senior people working next to you, with transparent reporting, until the agreed results are in place.
The network
International, personal, built on trust
Over the years we have built a circle of trusted partners across Asia, Europe and the Americas, people we know personally and chose for their values as much as their competence. That’s also why we only take you into markets where we have partners like this.
Each partner knows how business is done in their country and brings their own contacts there, so those doors open for you too, through someone people already trust.
We set up every collaboration so it works for everyone in it: you, the partner and Decoto. When someone opens a door for us, we give value back, which is why the same doors open again.
Clients
What working with us feels like, and examples of companies the Decoto network and its founders have taken abroad since 2022, from first analysis to first customers.
Client voice
“Within weeks of starting with Decoto, the first partners had signed up for our pilot. They work like part of our team: real people, not a consultancy that promises a lot and delivers little.”
What we do together
Digital diagnosticsSouth KoreaUnited States
Full US market entry for an AI-based dementia risk screening: market analysis, go-to-market strategy and direct introductions to US decision-makers through our partner network.
Neuroscience medical deviceAustriaUK, France, Germany, Italy
A complete go-to-market rebuild as strategic and operational partner: sales infrastructure, reimbursement strategy for Austria, branding, and hands-on work with the executive and sales teams.
MedTech manufacturingAustriaMexico and UAE
Mexico market entry preparation with our Guadalajara partner Pragmatec within the ICS DiGEM programme, plus on-site representation at MedTech World Dubai.
We work with internationalisation agencies such as ICS and with regional and EU programmes. Where your project qualifies, part of your market entry can be co-funded, and we help you check this early.
Press and events
A feature on our model in Austria's startup press, and the day our network met at the Red Bull Ring.
A profile of our network model, why human connection matters more in the AI era, and the team behind Decoto.
Read the article
Co-hosted with CESA and Reiter Racing: a curated day with people from elite sport, MedTech and venture capital, from lunch in the paddock to the race in the box.
The panel asked how medical innovation, proven in elite sport first, reaches the wider market. Voices from Human.technology Styria, Meadow Valley Capital, AVL Racetech, Know Center and OxiWear.
Part of our Peak Performance MedTech initiativeThe Founders
Three senior founders, and any of us can lead your project. Decoto started in Tokyo in 2022, helping companies from Japan and Korea move to the US, then expanded to Europe. In 2026 the founders took over operations in Europe and founded Decoto International FlexCo in Graz.
Leads systems, revenue, structure and governance. 15+ years of C-level management and finance, with long-standing ties to SMEs and industry clients.
guenter@decoto.io
Leads market development and relationships, and shapes the company culture. 15+ years in international sales, business development and market entry.
alejandro@decoto.io
Leads project management and execution. Advisor and venture co-founder on go-to-market execution, pipeline restructuring and cross-border partnerships in MedTech and life science.
sergio@decoto.io
Based in Tokyo, moving MedTech technology and deals between Asia and the US.
Talk to a founder about your situation. We listen, ask the hard questions and tell you what we would do. If we’re not the right fit, we’ll say so and point you to who is.
There is no cost for this conversation.
Together, more than the sum of our parts.