Alejandro Huenich
Head of Sales
Europe, LATAM and Asia
Leads market development and relationships, and shapes the company culture. 15+ years in international sales, business development and market entry.
alejandro@decoto.ioCo-Founder as a Service for MedTech
Go global with a co‑founder on the ground.
Decoto joins your team in new markets and turns your MedTech product into signed deals across Europe, the Americas, Asia-Pacific and the GCC.
15+ years in MedTech, markets on four continents, and a trusted local partner in every one of them.
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Active connection
GrazJalisco
Americas, active market
Trusted by partners, clusters and institutions worldwide
The Decoto difference
You get a local network and real traction, built with you.
Think of us as co-founders for your MedTech market entry. We bring senior commercial operators and trusted local partners into your team, taking ownership of go-to-market, distribution and your first deals.
Go-to-Market Strategy
Positioning, pricing and a clear entry plan tailored to each target market.
Positioning, pricing and a clear entry plan tailored to each target market.
We source, vet and manage the distributors and channel partners that carry your product.
We open doors to hospitals and buyers and negotiate at your side until your first contracts are signed.
Ground-level insight on demand, pricing and competitors, gathered from real conversations in the market.
Regulatory, handled. We bring in vetted regulatory and reimbursement experts when you need them, so you stay focused on selling.
How it works
A clear path, measured in real outcomes.
From first strategy to signed contracts, we stay until the deals are done. We report on every stage, so you always see where your market entry stands.
- 01Qualified conversations
Meetings with buyers who fit your product.
- 02Partnerships
Distributors and local partners committed to your product.
- 03Pilots
Your product in use at real clinical sites.
- 04First customers
Signed contracts, then growth into new channels and markets.
Where we operate
Local partners in the markets that matter.
We only offer services in markets where we have active, trusted local partners. Choose a region to see who is on the ground.
Network and people
A managed network, built on trust.
We curate and actively manage a network of local partners, clinicians, distributors and investors. Introductions are personal, and every relationship gives value back.
- Vetted local partners
- Personal introductions
- A network that grows with every market
Human-centric by design
In the AI era, human connection matters more than ever. It is what sets us apart.
Expert trust builders
Trust opens the door, and business follows. We build it deliberately, one relationship at a time.
Bridges between cultures
Every country does business in its own way. We understand the differences and connect people across them.
Connections that last
We invest in relationships for the long term, between people, companies and countries.
The Founders
The people who build your market.
We have spent years in MedTech and international business, and we know how deals get done. We take care of the business and the relationships, so you can focus on your technology and what you do best.
Günter Winkler
CEO and Managing Director
Austria and DACH
Leads systems, revenue, structure and governance. 15+ years of C-level management and finance, with long-standing ties to SMEs and industry clients.
guenter@decoto.io
Sergio Rodríguez
Head of Operations
Spain and LATAM
Leads project management and execution. Advisor and venture co-founder on GTM execution, pipeline restructuring and cross-border partnerships in MedTech and life science.
sergio@decoto.io
Sean Yoshikawa
Head of USA and Asia
Tokyo, USA and Asia
Based in Tokyo, moving MedTech technology and deals between Asia and the US.
Ready to expand with confidence?
Tell us where you want to grow. A first conversation is free and focused on your product and its potential.
Together, we’re more than the sum of our parts.