Co-Founder as a Service · MedTech GTM

Go global with a co-founder on the ground.

Decoto embeds as your local commercial team in new markets, owning go-to-market, building distribution, and closing your first deals. Less consulting. More skin in the game.

15+ years in MedTech
Markets across 4 continents
Local partners on the ground
Local partners on the ground
Your MedTechReady to scale
Americas
Europe
Asia-Pacific
GCC, emerging

Trusted by partners, clusters & institutions worldwide

The Decoto difference

You get a local network and real traction, built with you.

Think of us as co-founders for your international expansion. We bring senior commercial operators and trusted local partners into your team, taking ownership of go-to-market, distribution, and your first deals, with real skin in the game.

Quantifiable outcomes

Progress tracked in signed deals and pipeline, market by market.

On the ground

A trusted local partner in every market we serve, with the relationships that open doors.

End-to-end GTM

From first strategy to signed contracts. We stay until the deals are actually done.

One network, compounding

Every market we open adds to a shared network of partners and playbooks you can draw on.

What we do

How we help you expand with confidence

Our focus is commercial: getting your product in front of the right buyers and turning new markets into real revenue. The approach is systematic and repeatable, with outcomes measured in pipeline, meetings, and signed deals at every stage.

Go-to-Market Strategy

Positioning, pricing, and a clear entry plan tailored to each target market.

Distribution & Partners

We source, vet, and manage the distributors and channel partners that carry your product.

Sales & First Deals

Our team co-runs pilots and negotiations until your first contracts are signed.

Market Intelligence

Ground-level demand, pricing, and competitor insight from real conversations, not desk research.

Strategic Network

Direct, trusted connections to hospitals, clinical leaders, and investors who already know our partners.

Co-Founder Engagement

An embedded senior operator who runs your expansion alongside you.

Regulatory, handled. We bring in vetted regulatory and reimbursement experts when you need them, so you stay focused on selling.

How it works

A simple path into new markets

Four steps from first conversation to sustained growth, working directly with the senior people doing the work.

1

Align

We get to know your product, goals, and target markets, and map the commercial opportunity.

2

Embed

Your dedicated expert and local partners join you on the ground in each market.

3

Build & open doors

We set up distribution, make introductions, and run your first sales motions.

4

Scale

We stay on as you grow: new channels, new markets, and a deeper network.

Where we operate

Local partners in the markets that matter

We only operate where we have a trusted partner on the ground. Hover or tap a marker to see each region.

Europe

Core
AustriaGermanySpainUK & Nordics

DACH hub in Graz · Human Technology Styria.

Americas

Active
United StatesCanadaMexico & LATAM

US market access · Pragmatec LATAM network.

Asia-Pacific

Active
JapanSouth KoreaThailandSEA

Kobe BIO Cluster · KMEDI hub · TCELS.

GCC

Emerging
Gulf region

Building a local presence across the Gulf.

The Founders

The people who build your market

A small, senior team of founders and operators. You work directly with the people doing the work on the ground.

Alejandro Huenich
Alejandro Huenich
Director of Sales & Partnerships
Europe

Decoto co-founder leading European business development; founder and exit of Aiddrop.

Sergio Rodríguez
Sergio Rodríguez
Director of Strategy
Spain · LATAM

Strategy and finance lead running Decoto operations across Spain and LATAM.

Sean Yoshikawa
Sean Yoshikawa
Head of USA & Asia
USA · Asia

Based in Tokyo, moving MedTech technology and deals between Asia and the US.

Ready to expand with confidence?

Let's talk about where you want to grow and how we get you there. No obligation, just a real conversation about your product and its potential.

Book a call A co-founder in every market.